MeAyurv

Alum Powder

Name: MeAyurv Food Grade Potassium Alum Powder (Fitkari) | Pickling Aid, Natural Deodorant, Styptic, Water Purifier, Astringent, Antibacterial – Chemical Free, Pure & GMP Certified
Brand: MeAyurv
Availability: InStock

Pure mineral alum for toning skin, fresh underarms and post-shave care

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Made in IndiaNon-GMOVeganNo Chemicals

₹769₹1,119 Save ₹350 (31%)

Inclusive of all taxes

Pack Size: 1000g

100g₹119₹1.19/g Best Value227g₹229₹1.01/g 454g₹399₹0.88/g 1000g₹769₹0.77/g Save ₹ 70Pack of 2 × 55g₹149₹1.35/g Save ₹ 100Pack of 2 × 100g₹229₹1.15/g

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1000g ₹769

Single-herb purity

Why people love it

Tones And Tightens

A natural astringent that tones the skin and helps tighten the look of enlarged, open pores.

Balances Oily Skin

Helps draw away excess oil and refresh oily or congested skin, leaving the complexion looking clearer.

Soothing Aftershave

A timeless aftershave that calms, cools and refreshes the skin after shaving, leaving it comfortable.

Naturally Fresh

A mineral deodorant that helps keep underarms feeling fresh without blocking pores or harsh synthetic ingredients.

Fresh Mouth Rinse

Dissolved in water as a gargle and spit, it traditionally leaves the mouth feeling clean and fresh.

Pure And Natural

A single-origin mineral salt with no fillers, fragrance, aluminium chlorohydrate or synthetic additives at all.

Better together

Frequently bought together

MeAyurv 100% Pure Rose Water Toner for Glowing Skin & Tight Pores (200ml) | Hydrating Face Mist & Natural Makeup Remover | Steam Distilled Kannauj Gulab Jal for All Skin Types

MeAyurv Organic Sandalwood (Chandan) Powder – Pure Sandalwood | Herbal Supplement for Skin Brightening, Cooling & Glow | Natural, Vegan, Chemical Free

This item: Alum Powder · 1000g ₹ 769.00

Pure Rose Water · 200ml ₹ 199.00 Organic Sandalwood Powder · 100g ₹ 149.00

Total for 1 item(s) ₹ 769.00

Simple ritual

How to use

Best for: Best for oily skin, post-shave care and a natural deodorant.

1

Dissolve

For skin, dissolve a small pinch in water or rose water to make a light solution.

2

Apply

Dab onto clean skin or underarms with cotton, or smooth on as an aftershave.

3

Rinse

Leave briefly, then rinse off; for a mouth rinse, gargle and spit, never swallow.

4

Patch test

Before first use, apply a little to your inner arm and wait 24 hours.

The hero — one ingredient

Alum

Potassium aluminium sulphate (Potassium alum)

Alum, known across India as phitkari or fitkari, is a naturally occurring mineral salt, potassium aluminium sulphate, used in traditional grooming and skincare for centuries. Mildly acidic and naturally astringent, it is prized for toning and tightening the look of skin, calming skin after shaving and keeping the body feeling fresh. Our single-origin powder is pure and free from additives, intended for external use such as skin care, oral rinses and natural deodorising.

No Fillers

No Chemicals

Plant-Based

Quality you can verify

FSSAI Lab-tested Vegan Non-GMO Made in India

From farm to pack

Sourced clean, checked twice

Our herbs are sourced from trusted growers and finely milled in small batches. Every lot is quality-checked for purity — a single ingredient, nothing you can't pronounce, nothing you don't need.

The details

Everything else

Alum Powder – Traditional Personal Care Support

Astringent skin support: Traditionally used in Ayurveda for its astringent feel on the skin, helping you experience a tightened and toned sensation after use.
Freshness in daily grooming: Supports a feeling of cleanliness and freshness in everyday personal care routines, from grooming to general external hygiene.
After-shave comfort ritual: Commonly used in traditional after-shave care to provide a clean, taut skin sensation as part of a simple grooming ritual.
Versatile external hygiene use: Supports external hygiene practices for areas such as feet and underarms, fitting easily into different personal care habits.
Minimalist single-ingredient formula: Made from 100% natural alum powder with no added fillers, colors, or fragrances for those who prefer a straightforward, traditional option.
Finely milled texture: The fine powder form allows easy mixing with water for external application in various personal care routines.

Modern personal care can sometimes feel complicated, with many products and added ingredients that may not suit everyone. If you prefer a simple, traditional approach to grooming and external hygiene, it can be reassuring to choose something that has been used in similar ways for generations.

MeAyurv Alum Powder offers a straightforward, single-ingredient option that fits naturally into traditional personal care rituals. Finely milled and commonly used in Ayurveda for its astringent and cleansing feel, it can be incorporated into after-shave routines, foot care, and general external hygiene practices as part of a simple, mindful ritual.

This alum powder is commonly used externally by moistening a small amount with clean water and applying it to the desired area. It can be used in traditional after-shave care, or mixed into a thin paste for external application on areas such as feet or underarms, then rinsed off with water as part of your regular cleansing routine.

MeAyurv focuses on purity and simplicity, offering 100% natural alum powder without added fillers, colors, or fragrances. Rooted in traditional use and mindful sourcing, this product is crafted for those who value clean, minimal formulations and a calm, grounded approach to personal care.

Make this finely milled alum powder a gentle part of your daily ritual, using it in ways that feel comfortable and aligned with your personal care preferences, and enjoy a simple, traditional touch in your grooming routine.

100% Natural Alum Powder

For external use only. For traditional after-shave use, take a small pinch of alum powder, moisten slightly with clean water, and gently apply to the shaved area. For general external use, mix a small amount of powder with clean water to form a thin paste and apply to the desired area, leaving on for a few minutes before rinsing thoroughly with water. Use sparingly and avoid overuse. Always perform a patch test on a small area of skin before first use.

Store in a cool, dry place away from direct sunlight and moisture, with the pouch tightly closed. Avoid using if the powder develops an unusual smell, colour, or texture.

Real results

Customer reviews

Good to know

Frequently asked questions

Alum, known in India as phitkari or fitkari, is a naturally occurring mineral salt called potassium aluminium sulphate. It appears as a clear or white crystalline powder and has been used in traditional grooming and skincare for centuries. It is naturally astringent and is used externally rather than eaten.

As a gentle astringent, alum is traditionally used to tone the skin, tighten the look of pores and help manage excess oil. A weak solution dabbed onto clean skin can leave it feeling fresh and looking clearer. It is also a classic, soothing aftershave.

Yes, this is one of its most popular uses. A little dissolved in water and applied to clean underarms helps keep you feeling fresh through the day without blocking your pores. Many people prefer it as a simple, fragrance-free alternative to conventional deodorants.

A tiny pinch dissolved in warm water makes a traditional mouth rinse that leaves the mouth feeling clean and fresh. Swish it around and then spit it out completely, never swallow it. Use only a very small amount and rinse with plain water afterwards.

No, alum is intended for external use and as a rinse only, and should never be swallowed or taken internally. Consuming alum can be harmful, so keep it well out of the reach of children. If any is accidentally swallowed, seek medical advice.

Because alum is astringent and mildly acidic, it can feel drying and may sting if applied to broken skin. Always use a weak solution, avoid open cuts, and follow with a moisturiser if your skin feels tight. A patch test before first use is strongly recommended.

Dissolve a small pinch of the powder in water or rose water until it forms a light, clear solution. Apply it to clean skin or underarms with cotton, or smooth a wet block-style application over the skin. Start weak and adjust to what suits your skin.

Keep it in an airtight container in a cool, dry place away from moisture, which can cause the powder to clump. As a mineral salt it has a very long shelf life when kept dry. Always use a clean, dry spoon and keep it out of reach of children.

Still have questions? Ask our Ayurvedic expert

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